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Olivier Faujour, President General Mills Europe

“As new generation leaders, we need to overcome risk adversity, which is hampering digital development”

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Keith Weed, CMO Unilever Worldwide

“In the digital age, product superiority is even more important in our marketing mix”

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Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: ” I am ‘always on” and I like it”

By fredcolas On August 3, 2012 · 1 Comment

Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: ” I am ‘always on” and I like it” from CMOWORLDTOUR on Vimeo.

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Screen Shot 2012-08-03 at 21.21.21

Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: “80% of the personal time on the internet is to live my passions

By fredcolas On August 3, 2012 · Leave a Comment

Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: from CMOWORLDTOUR on Vimeo.

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Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: “I am a huge fan of my big Mac computer rather than the iPad”

By fredcolas On August 3, 2012 · Leave a Comment

Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: “I am a huge fan of my big Mac computer rather than the iPad” from CMOWORLDTOUR on Vimeo.

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Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: “We will not be able to operate a McDonald’s store without digital

By fredcolas On August 3, 2012 · Leave a Comment

Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: “We will not be able to operate a mcDonald’s store without digital from CMOWORLDTOUR on Vimeo.

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Martin Riley

Martin Riley, CMO of Pernod-Ricard: “The iPad gives me easy access to the New York Times and many other publications”

By fredcolas On August 3, 2012 · Leave a Comment

Martin Riley, CMO of Pernod-Ricard: “The iPad gives me easy access to the New York Times and many other publications” from CMOWORLDTOUR on Vimeo.

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Martin Riley

Martin Riley, CMO of Pernod-Ricard: “My 15 yo son rejected me as friend on Facebook”

By fredcolas On August 3, 2012 · Leave a Comment

Martin Riley, CMO of Pernod-Ricard: “My 15 yo son rejected me as friend on Facebook” from CMOWORLDTOUR on Vimeo.

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Martin Riley

Martin Riley, CMO of Pernod-Ricard: “My top 2 digital devices are my Blackberry and my Ipad”

By fredcolas On August 3, 2012 · Leave a Comment

Martin Riley, CMO of Pernpd-Ricard: “My top 2 digital devices are my Blackberry and my Ipad” from CMOWORLDTOUR on Vimeo.

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Martin Riley2

Martin Riley, CMO of Pernod-Ricard: “We want to leverage digital to connect with consumers through their areas of interests”

By fredcolas On August 3, 2012 · Leave a Comment

Martin Riley, CMO of Pernod-Ricard: “We want to leverage digital to connect with consumers through their areas of interests” from CMOWORLDTOUR on Vimeo.

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Jim Stengel

Jim Stengel, former CMO of Procter & Gamble: “Twitter is my main source of information now”

By fredcolas On August 3, 2012 · Leave a Comment

Jim Stengel, former CMO of Procter & Gamble: “Twitter is my main source of information now”” from CMOWORLDTOUR on Vimeo.

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Jim Stengel

Jim Stengel, former CMO of Procter & Gamble: “I am part of Coronado CA, a fully digitalized community”

By fredcolas On August 3, 2012 · Leave a Comment

Jim Stengel, former CMO of Procter & Gamble: “I am part of Coronado CA, a fully digitalized community” from CMOWORLDTOUR on Vimeo.

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  • Partners

    1Facebook
    2Orange Business Service
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  • Latest posts

    • Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: ” I am ‘always on” and I like it”
    • Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: “80% of the personal time on the internet is to live my passions
    • Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: “I am a huge fan of my big Mac computer rather than the iPad”
    • Pierre Woreczek, Chief Brand and Strategy, McDonald’s Europe: “We will not be able to operate a McDonald’s store without digital
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